So often having won a new customer, either through offline marketing, SEO or PPC resellers fail to capture ongoing repeat business, instead focusing the majority of their efforts on trying to win more new clients. Leading marketers work around a common rule of thumb that finding a new customer costs more than retaining an existing one.
What do we offer?
The CommerceXchange webstore solution is integrated with a comprehensive email marketing solution, which enables “clickable” links from your email product promotions directly to the product pre-populated in checkout of your webstore, thereby streamlining the purchasing process for your customers and prospects with the minimum of clicks.
Figures range wildly depending on the business model but new customer acquisition can cost upward of ten times as much as selling to an existing customer.
To acquire new customers, you have to factor in the cost of advertising, educating and selling to them. Therefore, a big chunk of the initial sale is simply recouping the costs you've outlaid to get the customer in the first place. Keeping in touch with customers on a regular basis via email allows you to generate repeat sales which can be up to four times more profitable than the initial purchase.
If targeted correctly and the message crafted aptly, e-marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects. Perhaps, that would explain why Microsoft sends out over 20 million email marketing pieces every month.
Key benefits of email marketing
Save Time and Money - No printing, no postage, no mail house charges. Costs incurred in designing, executing, testing, sending and receiving an email is up to 78% less for a run of 5000 over paper-based direct mail version. Overall, the return on investment of opt-in email is 40 times greater than direct mail.
Personalisation and Targeting - Email allows your message to be personalised. Instead of "Dear Customer" you can address the recipient as "Dear Rachel" and send offers targeted to their preferences.
Instant Measurable Results - Minutes after sending out your email campaign you can start seeing responses and orders. Email campaigns are fully trackable, with up to the minute statistics. 80% of responses to an email campaign will occur within 3 days while a direct mail campaign would take minimum 7 to 12 days to generate any responses.
Increased Sales - It's not unusual for email campaigns to get 5%-15% response rates. The response rate of opt-in email is 5 times greater than direct mail.
Up-sell and Cross-sell Products & Services - "Would you like fries with that?" McDonalds makes billions of dollars every year from this basic up-sell. When appropriate, email provides a great opportunity for you to up-sell and cross-sell your products and services. This basic technique by itself can easily add an extra 30% to your average order value and is used by almost all major companies online.
What do I do now?
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